5 Ways Postal can Take Your People Ops to the Next Level

Erik Kostelnik

Organizations have their own unique ways to show appreciation to everyone, from customers to employees.

Yet when it comes to building company culture and showing employee appreciation, there aren't too many platforms that enable organizations to extend their gratitude in the form of gifts or other branded goodies.

Fear not!

If you want to avoid scrambling at the last minute to find the perfect gifts for your People Op demands, Postal's solution will make your life a breeze.

Here are 5 Ways Postal can Take Your People Ops to the Next Level

people ops

1. Enhance Company Culture

There is no explicit playbook or guidelines to how you can enhance your company's culture as an HR or Talent Manager. Whether your team is working remotely, or in the office maintaining a safe distance, this is up to your own free will and creativity.

To get your gears turning on some virtual team building ideas, some of the things we've done here at Postal are virtual wine tastings and weekly happy hour trivia challenges.

When employees are working from home, organizations are limited in the ways they bring people together to converse in a stress-free, non-work related environment. Supplementing this through virtual experiences and gifts can be a great way to build a stronger company culture.

2. Welcoming New Hires

rewarding employees

Most companies already have a standard way of welcoming new employees, whether it be included in the onboarding process, or digitally (social media or digital workspaces).

Another popular way to welcome a new hire is with an onboarding gift. But this can be extremely time-consuming, especially if you're looking to select personalized gifts for a set of new hires.

With the Postal platform, you can save hours of perusing the internet for the perfect gift by selecting one of the hundreds of curated options from our Marketplace (you can always request a gift if don't see what you're looking for). Check out our guide to learn more about the best practices of direct mail and gifting.

3. Rewarding High Performers

high performers

Whether it be the sales rep that crushes quota, or the person who got voted employee of the quarter, what's work without some competition?

Most sales departments have their own ways of rewarding high-performers, whether that be a pat on the back, a Starbucks gift card, or maybe even AirPods. But again, facilitating the delivery of this reward isn't always the most enjoyable thing.

To get high performers to stick around in your organization, you have to get good at showing them how much you care. Postal makes it easy to send personalized awards and gifts to the select few who deserve it.

4. Recruiting Top Talent


Have top candidates in your hiring funnel that are obviously looking at other opportunities? Motivate them to continue the conversation with your company by offering up a gift.

While this can come off as coercive and shady when offered out of the blue, this can be a great recruiting tactic when done relevantly. For instance, after an hour long meeting that clearly went well, offer a small endowment such as a branded mug to keep your company on the top of their mind.

Postal can help recruiters make a lasting impact on the top talent that comes through their hiring pipeline, making the candidate’s decision to join their company MUCH easier.

5. Boost Employee Moral

company culture

Has working from home clearly lowered moral? This is an issue HR departments around the world have faced. To create a more positive atmosphere, even virtually, Postal can help spread joy and excitement throughout your company.

The element of surprise is a psychological trigger that can improve mood in so many ways. A gift acceptance email out of nowhere can be what it takes to keep employees encouraged and boost moral

Take Your People Ops to the Next Level with Postal

If you're ready to experience one or more of these within your organization, sign-up with Postal for free today.

Employee Productivity
Erik Kostelnik

Erik Kostelnik is the co-founder and CEO of Postal, an Offline Marketing Automation platform that generates leads, increases sales, and improves customer retention. Prior to Postal.io, Erik founded TextRecruit, one of the fastest-growing HR technology companies in the world, leading it to acquisition in 2018 by iCIMS, Inc. He also served as the Head of Sales at Wrike from 2014 to 2016 helping it reach #116 in 2015 Deloitte Fastest 500. Erik was named an Upstart 50 Top Inventor by the Silicon Valley Business Journal in 2017 and lives in San Luis Obispo, CA with his wife and three kids.