Experience Marketing for the New Normal

Ben Jablow

SwagUp's Episode 5 of the SyncUp introduces the SwagUp x Postal partnership.Postal users to customize swag as part of a scalable sales and marketing workflow. Postal's VP of Alliances, Ben Jablow and SwagUp's Founder, Michael Martocci chat about experience marketing in the new normal and more!

All of our Marketplace items are items offered by vendors. We don't handle logistics or warehousing, but rather building processes around relationships with our integration partners. As of now, our integrations include Outreach, SalesLoft, Salesforce and HubSpot.

First off, who is SwagUp?

SwagUp is a place for startups to buy high quality items and swag. Whether it's for new hires, customers or prospects, the platform makes it easy to customize and send swag while removing the barriers of having the items live in-house.SwagUp's niche is to permanently upgrade your in-house marketing closet, with a newer more efficient workflow that is 100% cloud-based.

How did the SwagUp + Postal partnership come about?

Being 100% cloud-based is the core of Postal's technology, so having an integrated vendor in the Marketplace was what we were seeking for our customers to have most effective experience in the platform.Postal was looking for an expert in swag, that also checked all the boxes for a best-in-breed partner. We were attracted to the API led development to automate the process of customizing and ordering for clients, that, to us, was a no brainer.Being in marketing, you know that when it comes to finding a swag vendor, the sheer amount of options in the industry (some good, most not so good) is a familiar hassle. SwagUp's team specializes in helping teams put together high-quality professionally designed swag.

How does the partnership further both of our missions?

All of the products offered on the Postal Marketplace are from partner vendors. Postal doesn't handle logistics or warehousing. We rather connect users with the products they want easily, and enable the ability to customize items and send, all from the cloud!The integrations creates more benefits for for customers and partners by creating a seamless experience for teams to customize, and truly automate the sending of swag without the hassle of warehousing.

"Experience Marketing"...what does that mean?

There are automation platforms that manage your digital cadences; emails, calls or a workflow or sequence. Postal, wants to provide a true marketing experience that crosses all channels.A hand-written note, a gift item or swag, or any tangible items, all have the opportunity to create experiences in places you are already using automation. That is something that we are laser-focused on.That is why Postal has integrations that enable users to send tangible goods within pre-existing workflows.

Why is it so important?

Every business has been gifting for years. The power of gifting has been around forever and people recognize how amazing it is. But now, how do you do this in a scalable way that's automated, traceable, and provides metrics?You can roll out creating experiences for your prospects and customers the same way you would with a social media or digital marketing campaign.Until Postal, there hasn't been a way to accomplish this at scale and repeat that across hundreds of users. Postal is the platform that helps bring personalization back in a scalable and automated way.Start your free trial today to leverage the power of experience marketing!

Account-Based Marketing
Ben Jablow

Ben is an experienced tech executive that has launched multiple products, built alliance & channel operations, and managed sales organizations. Jablow spent 16 years at CareerBuilder, developing and growing multiple products, including their Niche Websites. He also built and launched their partnership and channel program. Jablow was formerly the Chief Revenue Officer at Hunt Club and is currently VP of Alliances and Channels at Postal.io. Jablow is a board member of Zero Keyboard, and an advisory board member of multiple tech start-ups. He has his MBA from the University of Chicago, Booth School of Business.