Infographic: Direct Mail & Digital

Erik Kostelnik

Comparatively, direct mail and digital channels flourish in their own areas - yet statistics show they are most effective when used together.

In this age of technology, people are able to reach masses quickly and cheaply through process automation.

Sequences involving email, LinkedIn messages, texts, and phone calls have transitioned to become the superior approach for B2B outreach.

However, such digital channels now produce dwindling success rates compared to they used to offer - plus the competition is enormous. How are organizations supposed to establish trust and create meaningful relationships in this world of digital chaos?

The answer?

Look no further than the physical world and what can be accomplished through offline marketing.

As digital automation nears its peak, industry trends have traveled back in time. Considered dead since the turn of the century, direct mail has made a huge comeback. It now yields response rates 5-9 times higher than what digital channels offer.

Sales teams and marketers now they have the ability to incorporate an integrated, offline approach into their digital workflows.

advantages of direct mail with digital

Regardless of what industry you're in, direct mail can have a huge impact when used to compliment your digital approach.

These integrated campaigns that connect digital channels to the physical world will see the best results with increased response rates, a higher ROI, and building a more trustworthy bond with potential customers.

Digital marketing will never go away: however the old-school technique of direct mail advertising has been revamped...the offline revolution has begun.

Sources Cited

  • The average office worker gets 121 emails per day and 45% of these are spam
  • How are marketers supposed to cut through the clutter of 1% email response rates?
  • Up to 90% of direct mail gets opened, compared to only 20-30% of emails
  • It’s easier to process too as direct mail requires 21% less cognitive effort to process than email
  • Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail.
  • AND it has a motivation response 20% higher than email
  • 79% of consumers act on direct mail immediately compared to 45% who act on email straightaway
  • When asked, “Which is more effective at getting you to take action?” 30% of millennials said direct mail, while 24% said email.
  • Direct mail has a median ROI of 29% while email has a medium ROI of 124%. Email and other digital channels certainly have an advantage of low cost association.
  • However, the possible conversion rate rises to 40% and response rates increase to 45% when mail is combined with digital
  • Furthermore, using direct mail and digital ads conjointly have 118% higher response rates than those solely using direct mail
Account-Based Marketing
Erik Kostelnik

Erik Kostelnik is the co-founder and CEO of Postal, an Offline Marketing Automation platform that generates leads, increases sales, and improves customer retention. Prior to Postal.io, Erik founded TextRecruit, one of the fastest-growing HR technology companies in the world, leading it to acquisition in 2018 by iCIMS, Inc. He also served as the Head of Sales at Wrike from 2014 to 2016 helping it reach #116 in 2015 Deloitte Fastest 500. Erik was named an Upstart 50 Top Inventor by the Silicon Valley Business Journal in 2017 and lives in San Luis Obispo, CA with his wife and three kids.