Elevating the Sender Experience in Postal

Allyssa Eclarin

How many times have you been tasked with sending an item to someone that you don’t have a relationship? Marketing, Sales, Customer Success, People Ops, and everyone in between can relate to sending something to someone you don’t know directly.

That's why I’m excited to announce improvements to Postal’s sender experience–the ability to send items and collections on behalf of anyone on their team as well as bulk approve and edit items for users and teams within the platform.

Postal is an experience-centric organization that believes in delivering a world-class product for our recipients, vendors, and senders. Every user experience is a part of the Postal story and instrumental in delivering more meaningful interactions. This product release takes that one step further by equipping Postal users with a more robust user experience that enables them to work more efficiently and effectively to book more meetings, drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.

Benefits of Send on Behalf

Postal’s Send on Behalf, allows users to send a gift email from the Postal platform using the “from address” of a contact owner or from a specific user at your organization. This allows teams to use a consistent point of contact by personalizing gift emails from the most recognized or relevant sender name.

  • Streamline workflows to make your digital marketing efforts more efficient
  • Increase engagements with more intentional offline touchpoints
  • Build and accelerate your sales pipelines with more emails sent from the contact owner

Send on Behalf for Event Registration

Teams can use Send on Behalf to send bulk event emails with the contact address populated from individual sales reps in order to increase the effectiveness of an event campaign. Recipients that receive an email from a known contact are more likely to open and engage with communication and register for your event.

Send on Behalf for Prospecting and ABM

Marketers can use Send on Behalf to send bulk gift emails to different target accounts. Sending gift emails with the contact owner’s name is a scalable, repeatable process that helps you drive more leads from your ABM accounts.

Send on Behalf for Employees and Teams

People Ops can use Send on Behalf in today’s "work from anywhere" world to send gift emails to employees from their manager or the company’s CEO to commemorate work anniversaries, life milestones, and more.

Bulk Edit/Bulk Approve for More Efficient Processes

Postal Admins can mass edit and approve items from the Postal Marketplace quickly and easily within the platform. Enable or draft multiple items at once from the dropdown section. Admins can map a selection of items to an external Salesforce Campaign to streamline their workflow and determine ROI across their campaigns.

Get started by requesting a free trial of Postal and test drive the Sender Experience first hand.

Account-Based Marketing
Allyssa Eclarin

Allyssa Eclarin is the Director of Product at Postal, an Offline Marketing Automation platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. Prior to Postal.io, she brought her passion and expertise on all things design, brand, content, strategy, and customer advocacy to notable early-stage tech companies in the San Francisco Bay Area. She has been featured on various podcasts and publications such as The Marketing Brew from The Morning Brew, Product Marketing Alliance, Women in Tech Show, AppSumo, and AdvanceB2B.