Support Women-Owned Businesses Through the Postal Marketplace

Danielle Petersen

Women-owned businesses make up 21% of employers in the United States but have historically faced challenges such as limited access to capital, networks, and opportunity for professional development.

In support of International Women’s Day and Women's History Month, I am thrilled to share how the Postal Marketplace provides women-owned businesses an opportunity to drive more revenue by connecting with B2B companies who send their products on a corporate scale.

Shattering Glass Ceilings

Part of the way we support female allyship in the workplace is by holding ourselves accountable to six core values that reflect social responsibility and guide the growth of our business. The two that stand out to us on International Women’s Day are:

  • Leave the world a better place. We have 1 planet. We have a corporate responsibility to hold ourselves accountable for environmental sustainability, building community, and giving back.
  • Seek diversity and foster inclusion. It’s proven that the more diverse individualism we have, the more efficiently we will grow as a team. Our differences make us stronger.

It is important to us to curate a marketplace that includes women and minority-owned businesses. They are our friends, colleagues, and neighbors. One of the ways we work towards these values is by curating a marketplace that includes many women and minority-owned businesses. When you send an item from the Postal Marketplace, you create mutual growth by supporting a vendor as well as expanding your business by offering their unique product to your recipient.

For instance, by sending a chai kit from Dona, you are supporting a company founded by Amy Rothstein and helping her grow her small business.

Chai Tea Kits from Dona

Dona is a Brooklyn-based business that makes tea & tea concentrates using real spices sourced from farms around the world for their natural sweetness, variety, and quality.We love supporting women-owned businesses while also helping our customers elevate their offline marketing efforts with exceptional products and experiences—here are a few more vendors in our marketplace who deserve a shoutout:

  • Humanity Wine Company was founded by Mariagrazia Lauricella to support Humanity Del Sol, her non-profit dedicated to the empowerment of career skills and trauma therapy. 50% of the revenue they make selling incredible wines from around the world is donated to this philanthropy.
  • Teak & Twine was founded by Torrance Hart when she noticed that a lot of businesses have amazing brands but their gift selection was far less exciting. Teak & Twine provides gifts and curated kits that are thoughtfully branded and truly unique.
  • Sweeter Cards was founded by Stacy Stahl after realizing how repeatedly difficult it was to find meaningful gifts that were more than a card, but less than an overly expensive (and oftentimes wasteful) gift. Combining chocolate and cheeky greeting cards accomplishes just that!

In addition to supporting these businesses, here are some other actions we’re taking this year to help #BreakTheBias. Feel free to join us!

Donate to a National Women’s Charity

Here are two organizations we will be supporting this year to work towards our core value of leaving the world a better place:

  • Justice for Migrant Women—Seeing a need for a new, bolder vision for addressing migrant women's rights across borders, industries, and issues, this organization was formed to provide a new model for advancing migrant women's rights and justice.
  • National Women's Law Center—The NWLC fights for gender justice in the courts, in public policy, and in our society, working across the issues that are central to the lives of women and girls.

Donate to Local Charities

Giving back to the community where we’re headquartered is vital. We are supporting the Commission on the Status of Women and Girls, which works to improve the lives of women and girls in San Luis Obispo County, California.Start conversations about breaking the bias and being an ally in the workplace. We know that supporting women goes beyond monetary support.

We’ll be using the resources provided at InternationalWomensDay.com to have internal discussions of how we all can be allies to women at Postal. We hope these resources help you and your organization as we all continue to seek diversity, foster inclusion, and leave the world a better place. The energy we put out into the world matters. The future is female.

Postal Marketplace
Danielle Petersen

Data-driven digital marketing executive with deep roots in consumer marketing and e-commerce, celebrated for growing global iconic brands like Gap, Old Navy, Pottery Barn, and Gaia, to name a few. A catalyst for change, known for a perpetually open mind and sharp intuition. Respected, trusted leader at both early-stage and Fortune 200 companies, skilled at driving innovative strategies and flawless executions, resulting in improved growth and engagement across the entire customer lifecycle. Consummate storyteller and creative problem-solver who excels at simplifying the complex, always with a healthy dose of grace and relentless optimism.