Corporate Gifting Business
In the B2B and in B2C worlds, the importance of human touches can’t be overstated. That’s why with customer-facing interactions, many businesses use personalized emails, make coordinated outreach efforts, and sign with real names. With customer outreach, it’s essential not to make people feel like efforts are impersonal. With B2B outreach, this is no less important.
Whether you’re dealing with vendors, clients, customers, or state entities, business-facing interactions work to three important goals—engagement, loyalty, and revenue. One of the most effective practices, which works towards all three goals, and one that’s gained widespread adoption recently is B2B corporate gifting.
Corporate gifting, particularly in customer relationships has long been an effective and widely used practice. But, adopting a wider spread corporate gifting strategy has quickly become a popular way to foster effective and warm relationships between companies, from companies to employees, and from companies to customers.
The corporate gifting business has evolved from mostly customer-facing to increasingly including B2B over time, as companies have found that the same ways corporate gifting can foster customer loyalty can also strengthen important B2B relationships.
An entire industry has emerged at the forefront of the practice, and gifting companies have filled an important role in cultivating productive and amicable relationships between businesses.
Top gifting companies in the world heading the movement have changed the ways companies interact for the better, by creating simple ways for companies to strengthen their relationships through the enduring impressions left by personalized gift experiences. Top gifting companies have created an evolution in the way corporations interact with other businesses and at the heart of it is the human element to business.
It’s only become easier and the process more streamlined over time, creating lasting impressions that drive positive B2B relationships—and top gifting companies have made the process simpler for gifters and, at the same time, more personal for recipients.
Corporate Gifting Platform
As corporate gifting has evolved over time, so have the ways that businesses can do it. Corporate gifting platforms have emerged behind corporate gifting companies of the past and streamlined the ways companies can continue delivering personalized gifts that strengthen B2B and B2C, and employee relationships.
And corporate gifting has remained a widespread and effective way to reinforce these crucial relationships. Corporate gifting platforms have headed the evolution of the practice and made it easier than ever for companies to express employee appreciation, commitment to lateral partnerships, clients and vendors, and customer appreciation.
A corporate gifting platform streamlines the process of corporate gifting and offers companies a way to optimize their corporate gifting strategy with tools that make it simple to manage highly personalized gifting. And, importantly, their uses aren’t limited to any one type of gifting. Many platforms are B2B gifting platforms, employee gifting platforms, and B2C gifting platforms simultaneously.
Top corporate gifting companies have evolved the corporate gifting model and serve a changing need for companies that wish to further streamline their gifting strategy. They’ve created opportunity for a less hands on approach that still maintains the human element of doing business with gifts that are genuinely charming to recipients. The model has changed to include e-gifting and robust management solutions on top of traditional gifting, like hand-written notes. What hasn’t changed, though, is the effectiveness of corporate gifting.
Most people enjoy receiving gifts, and with an increasingly digital marketplace, keeping the human touch in marketing, B2B relationships, and customer and employee appreciation sends a powerful message that the human side of business isn’t going anywhere, even as business changes rapidly in other ways. That’s why the corporate gifting business has grown to a vast market, and corporate gifting platforms have increased so much in popularity as of late.
Corporate Gifting Industry
The corporate gifting industry is booming, and there’s still room for growth. It’s not a stretch to imagine that despite how large the industry is, already, that it’s still in relatively early stages of adoption, overall. And the corporate gifting market size is astounding. The corporate gifting industry is expected to grow in coming years—and it’s already a multi-billion dollar industry.
This is according to Coresight Research, who projects that the corporate gifting industry will grow to a whopping $306 billion in the United States by 2024. Coresight also projected the industry to be worth $242 billion in the United States by the end of 2021. When it comes to gift industry trends, 2021 has been a good year.
This should come as no surprise, since the corporate gifting industry seems to be on the rise. In fact, Coresight Research also noted an expected growth greater than that of personal gift giving between 2021 and 2024. Coresight projects an annual compound growth rate, or ACGR, of 8.1% through 2024—hefty in any case—but especially when compared to a projected ACGR of 6% in personal gift giving during the same period.
This, likely, since corporate gifting works. In the same gifting industry report, participants reported that gifts had improved relationships with employees and clients, and even helped with employee retention. Perhaps it isn’t surprising that receiving gifts helps keep existing clients and employees happy, but that’s not the only application for corporate gifting.
Corporate gifting can also be a powerful tool for marketing during a time when workers are increasingly working remotely. While cold calling and door-to-door sales were once a common option for marketing, changes in the market towards increasingly geographically-spread teams and the rise of automated spam have created a space where corporate gifting is an increasingly more viable option for go-to-market teams looking to make a real splash on launch.
Customized Corporate Gifts
As with many other interactions in the business sphere—email campaigns, customer interactions, and B2B outreach—personalization is important. Showing a personal, human, touch goes a long way towards fostering positive feelings in gift recipients. That’s why customized corporate gifts are a great asset in a corporate gifting strategy.
Customized corporate gifts add a needed personal touch, and also easily remind recipients who sent them. It’s hard to forget truly unique corporate gifts, and customization helps companies create truly unique and delighting gift experiences for recipients. It isn’t that people don’t like muffin baskets. But with easy customization that corporate gifting platforms offer, you can go further. Unique corporate logo gifts can go that extra mile and remind recipients where a gift came from with impressive branding.
Increasingly, corporate gifting platforms allow companies to deliver genuinely high-quality goods that don’t just appear in a generic package. Instead, you can opt for luxury corporate gifts with logos, and deliver truly memorable corporate gift boxes with a personalized gifts company. This all without wasting time or resources—since corporate gifting platforms have become increasingly efficient and user-friendly. A memorable gift isn’t just a box. It can be a highly customized personal touch, and a deeply appreciated expression of commitment.
Corporate Gifts for Employees
Corporate gifts aren’t only for customer interactions and B2B relationships either. Corporate gifts for employees are an effective way to remind employees that their dedication and commitment are appreciated. In a time where teams are increasingly remote, often even working in different time zones and on different schedules, corporate gifting is a way to bring teams together, and invigorate company spirit, even from a distance.
High turnover is difficult for companies. Aside from training and onboarding, chances are that you genuinely appreciate your employees and want them around for the long run. Corporate gifting benefits the entire team by reminding people that they’re in a space where their efforts are seen and appreciated. Not to mention, custom gifting that luxury corporate gifting companies offer is ideal for that.
Branded corporate gifts don’t just remind employees where they came from—they probably remember since they work there. But it brings them further into the fold, culturally, as well. Branded gifts remind employees that they’re a part of the fabric of the company—an important part of the team—and that that’s something they can be proud of. Branded gifts foster a sense of community and a shared identity to members of the organization that they’ve helped build and played a part in the success of.
Corporate Gifts for Clients
Corporate gifting for clients is a long-standing tradition in business in the U.S. for good reason. Clients don’t want to feel like they’re just an invoice number to you. The human touch that sales teams bring should last beyond the sale. Instead, clients can feel like they’ve made the right choice going with you, over and over again. The goal with clients isn’t to just find as many as possible. You also want to keep them—reduce churn, and keep a steady course after initial sales.
Client gifting service is an important part of an overall corporate gifting strategy. A client gifting service can help you remind clients that you really value your relationship with them—that you intend to keep them happy for the long haul and they can depend on your commitment to continued service.
Customized gifting further reminds clients, not only who you are, but that you remember who they are. Far be it from them being simply an invoice number to you, you remember the personal details that initial marketing likely relied on to make that personal touch that brought them in in the first place.
Get started with Postal to explore our Offline Marketing Automation Platform and see how easy corporate gifting should be—managing spreadsheets and sourcing vendors are a thing of the past.