Corporate Gifting Services
According to the theory of reciprocity, people respond to a positive action with another positive action. That is why a corporate gifting service is such an important tool for companies looking to build good relationships with their customers and employees.
Corporate gifting is the act of sending a gift from your business to a customer, client, prospect, or employee. It could be for any reason or no reason at all. Some of the popular reasons to send gifts include:
- Personal achievements
- Professional achievements
- Holiday gifts
- Welcoming gifts
- Anniversary gifts
Corporate gifting services help build engagement, boost brand recognition, and increase brand loyalty. When the recipient receives the gift, it sparks an emotional connection to your business and strengthens their relationship with your business. In the long run, it translates to higher satisfaction and high ROI.
The theory of reciprocity also states that the recipient of the positive action gauges its positivity based on the underlying intention. That means the gifts don’t have to be big or grand. Something as simple as customized corporate gifts like a gift basket is still effective.
The corporate gifting industry has seen massive growth over the last couple of years because more and more businesses are seeing the value in corporate gifting services. Apart from welcoming, celebrating, and thanking people for helping your business thrive, corporate gifting is great for your overall business strategy in the following ways.
How Corporate Gifting Helps Companies
1. Generates More Leads
Giving gifts improves brand awareness and recognition. The more prospects and clients recognize your business, the higher their interest in your business and what you have to offer. Also, as it increases customer satisfaction, your customers are more likely to refer others to your products or services.
If a prospect knows that you value your customers, it won’t take them much convincing to do business with you. That means you will start spending less to acquire a new customer, hence increasing your ROI.
2. Improves Productivity
Corporate gift boxes for employees show appreciation and celebration, and that their efforts don’t go unnoticed. This motivates them to work even harder, improving their productivity.
3. Increases Customer Loyalty
When you give to your clients, they feel they are not just another customer and they are known on a personal level. When they feel valued, they gain a positive perception of your company, encouraging them to stay loyal.
Giving a close friend or family a gift is easy. You know them, their interests, and what they are likely to appreciate. But when it comes to corporate gifts for clients and employees, where you gift hundreds of people who you have never met personally or never had time to hang out with, things are not as simple.
It is near impossible to determine which gift is best for each recipient without making too huge an investment of time and money. You would have to research each recipient on Google, check out their different social media accounts, scroll through their pictures and posts to get an idea of what they would like.
But you don’t have to. To avoid the stress and burden of picking gifts that each recipient will appreciate, you can use a corporate gifting platform. A gifting platform helps you identify the best gift for each recipient through analytics, then ships, tracks and delivers it to the recipient. It integrates into your CRM and marketing automation platforms, making your experience as smooth as possible.
Several other gifting companies offer different services so you need to make the right choice for a successful partnership. To help you make a selection, here are a few factors to consider when choosing the gifting company to work with.
- Service coverage – some platforms cover the whole process from sourcing to shipping while others offer only a few services such as identifying the best gift for each recipient.
- Customer Service – how well do they treat you?
- API integration – is it integrated into your CRM for ease of use
- Pricing – is the platform offering the best value for your money
- Goal alignment – do you share values and objectives with the platform?
Corporate Gifting Services Companies
Although corporate gifting has been a popular practice around the world for decades, the pandemic gave it a new urgency as workforces became more distributed.
With the employees dispersed, they had to find unique ways to connect with them and their customers. One of these ways is through gifting.
This has caused a boom in personalized gifting companies over the last two years. Here are a few corporate gifting company statistics to paint a picture of the current size and future growth of the industry.
- The size of corporate gifting companies in the USA is expected to reach $242 billion by the end of 2021.
- 60% of corporate gift spend went to items for clients and outside partners, whilst the remaining 40% went to internal stakeholders and employees.
- 80% of respondents from the same survey said gifting improved employee and client relationships and 48% said it yielded substantial benefits.
- 46% of respondents in a survey would be more motivated, 20% would be inspired to increase their performance, and 32% would work harder at their jobs to access such rewards and bonuses.
These studies show not only the size and growth of the industry, but also how effective gifts are, and how important they will be to employees if they are introduced to their places of work.
Part of the reason why corporate gifting is so effective is the regular and the concerted attention direct mail gets. Here are a few statistics to help paint the picture.
- Over 80% of people read or scan their mail daily.
- 79% of consumers find reading mail more convenient than going online.
- 38% of respondents say that the physical properties of mail influence how they feel about the sender.
- Campaigns including direct mail are 27% more likely to deliver top-ranking sales performance, and 40% more likely to deliver top-ranking acquisition levels, versus campaigns without mail.
- Physical contact results in the Endowment Effect—a sense of ownership over an item which translates into an individual valuing it more highly.
Unique Executive Gifts
The old school gifting style, where you do everything by yourself, can work. But it involves lots of processes that take any sense out of doing it yourself. Different people need different gifts.
To properly identify, manage, and make sure executives and other employees appreciate your gifts and they send the right message, it is best if you use corporate gifting services. They allow you to give unique executive gifts and corporate gifts for employees without too much hassle.
They provide several resources to improve your gifting process. Some of them include:
1. Expansive Gift Selection
When it comes to your corporate gifting needs, one size cannot fit all. Corporate gifting services allow you to choose from a wide range of gifts to achieve your goal. For instance, you shouldn’t give an executive an e-gift card, but it makes a great gift for employees. Corporate gifting services will make such decisions for you.
Corporate gifting services allow you to select, pack, personalize, ship, and track items without having to learn first, thanks to the automation of most of the steps. From sourcing the gift to shipping and delivery, the logistics behind the service requires minimal input from you.
This is made possible by CRM integrations, allowing you to save time and by integrating your offline strategy into existing digital workflows.
Instead of guessing what the recipient might like, a corporate gifting service allows you to make an impact with direct mail or a corporate gift. Corporate gifting services help choose unique corporate gifts for each recipient. This creates better and stronger connections to your brand.
Luxury Gift Boxes
If you really want to impress the recipient or show a supreme level of service, you should use luxury corporate gifting companies. Luxury gift boxes are simply corporate gift boxes that contain expensive items. Each can cost you several hundred to thousands of dollars.
They create unforgettable experiences for executives and other decision-makers in your business and VIP clients. The luxury gift box could contain a wide variety of items including electronics, wine, expensive tickets, and things related to hobbies—such as golf clubs. To increase their satisfaction, you can brand the luxury corporate gift boxes using their initials or something of the sort.
To avoid splurging on gifts that the recipient will not appreciate, it is best if you used corporate gifting services. Using artificial intelligence and other tools, they will use the recipient’s information to select a gift that will send the right message and the recipient will appreciate it. Whether you are sending 25 or 2500 luxury gift boxes, you will do it accurately with corporate gifting services.
Branded Corporate Gifts
Carefully considered gifts that the recipient appreciates creates a strong connection between them and your business. But carefully considered branded corporate gifts take the connection to a whole new level. There are two ways to brand them: using your company’s logo or design and using the recipient’s logo, design, initials, or something else they identify themselves with.
The best corporate gift boxes with your company logo or design ensure you are always on their mind. Say, for example, you give your employees branded corporate gift boxes containing a laptop sleeve embossed with your company logo. Every time they use it, you will slip into their mind, even if it is just a passing thought. Best of all, when your recipient takes their custom logo corporate gifts in public, you get free advertising.
Using their details to brand gifts makes them appreciate it more, forming a stronger connection to your business. They will proudly show it off and when asked where they got it from, they spread your name positively.
You can also brand such things as mugs, pens, wine, backpacks, bracelets, and t-shirts.
Corporate Gifting Platform
In the current competitive business world, you need every competitive advantage you can get. It is the only way to win. Good employees are constantly being poached by competitors and face better offers day in, day out. The cost of replacing them is much higher than the cost of retaining them, so you should do everything in your power to keep them.
Giving them thoughtful gifts shows them you appreciate them, improving their satisfaction levels, and reducing the chances of them ever leaving. Appreciating them will go a long way in making them loyal and getting them to recommend you to their colleagues.
If you haven’t noticed, the common factor in gifting your employees and gifting your clients and prospects is thoughtfulness. You want a gift they will appreciate, use proudly, and convince them to recommend others to you.
The only way to achieve that is to use a corporate gifting platform that can send customized corporate gifts that are memorable and create connections with employees, customers, and prospects such as Postal.
Postal is an offline marketing automation solution that provides you an employee and client gifting service to send corporate gifts that boost employee satisfaction and morale, increase conversions, and drive brand loyalty.
Postal’s B2B gifting platform integrates with your CRM and marketing automation platforms, ensuring you make the right gift choices without too much work. It also makes it easier to track spending, who you spend on, and your ROI.
Request a demo today and delight your prospects, partners, customers, and employees with customized gifts and experiences.