Postal for Demand Generation

Erik Kostelnik

When it comes to the top of the funnel, Demand Generation roles are focused on two things: increasing lead volume and differentiation in the market.

And when we recently polled marketing leaders, asking what's most important for them right now, we were not surprised that these two challenges were verified.Demand generation execution in a difficult economic climate is how companies will win or lose in the long run...after all, how can you sell something when there's no demand for it?When it comes to managing these top of funnel campaigns, the most experienced organizations are leveraging a multichannel strategy, consisting of:

Email

Paid ads

SEO

Webinars

Virtual events

Social media

However, capturing the attention of buyers these days is NOT easy...unless you can create a meaningful connection. But this takes time and resources, as automated personalization simply isn't feasible.Get this - when we polled the same group of people, more than 50% said that direct mail was a high-performing channel, if not the highest. But a majority of teams do this manually, causing issues with reporting, campaign cost tracking, and logistics.

Now, with Postal's Experience Marketing platform, you can leverage direct mail, incentives, giveaways, and virtual events as easy and effective as any of your other channels. Learn more about our Marketplace here.

Just a few examples of this would include, giving away a gift-card at a webinar, offering free coffee in an email, or creating a virtual swag table for clients and prospects.

These are only a few ways to add differentiation to your channels, by incentivizing leads to engage with your message or content.Add Experience Marketing to your arsenal today by creating a free Postal account.Happy sending!

Account-Based Marketing
Erik Kostelnik

Erik Kostelnik is the co-founder and CEO of Postal, an Offline Marketing Automation platform that generates leads, increases sales, and improves customer retention. Prior to Postal.io, Erik founded TextRecruit, one of the fastest-growing HR technology companies in the world, leading it to acquisition in 2018 by iCIMS, Inc. He also served as the Head of Sales at Wrike from 2014 to 2016 helping it reach #116 in 2015 Deloitte Fastest 500. Erik was named an Upstart 50 Top Inventor by the Silicon Valley Business Journal in 2017 and lives in San Luis Obispo, CA with his wife and three kids.