Client Appreciation Gifts
Client loyalty is important to nearly any client facing business. Client loyalty and retention isn’t just important to a brand’s reputation; it’s also an important part of maintaining healthy operations, enabling smoother marketing efforts, more frequent referrals, and continuous revenue stream. Gaining new customers and clients can be not only far more time consuming than retaining existing ones, it can also be much more expensive. And client retention can be a highly effective way of garnering ROI. In fact, even small reductions in churn can garner large results. Referrals also play heavily into the role of client retention and loyalty. According to a Nielsen Global Trust in Advertising report, 92% of customers said that they “trust earned media” like personal recommendations over all other forms of media—so it’s not a stretch to say that the importance of retention as it pertains to the potential for personal referrals can’t be overstated. In general, customer retention and loyalty are—in two words—very important.
To that end, showing client appreciation is a crucial component of many businesses’ strategies. Client appreciation gifts are an effective way for customer success teams to express client appreciation and spark meaningful and ongoing client relationships that can help grow and maintain your business. Finding the perfect gift ideas for VIP clients can help sway and woo the important decision makers that your business has a relationship with—or hopes to. Customer appreciation ideas can range all the way from simple egifts to elaborate events—virtual or in person—paired with thoughtful tokens designed to cement the experience together. Even small Christmas gifts for clients can be a potent reminder that you not only value your ongoing relationship, but think of them during important seasons and holidays. With gifting, it’s almost always the thought that counts, and even inexpensive customer appreciation gifts can be a great way to spark or maintain important lines of communications with important clients.
Unique Client Appreciation Gifts
With corporate gifting, the general idea behind the practice is creating a memorable experience that drives engagement, loyalty, and goodwill in general. Crucial to that experience is the memorable component. To that end, it can be important to ensure that gifts are unique and thoughtful in order to ensure that they create a memorable impact on recipients. Client gifting is certainly no exception. As the business world has evolved and become not only more digital, but more mobile as well, gifting practices have kept up. You can now utilize gifting platforms like Postal’s to send customer appreciation gifts via text message, simplifying and streamlining the process.
Creating unique gift experiences for clients and customers can make an important impact in a number of cases throughout the span of a customer or client relationship. Finding the right gift to create a positive memorable impact is important, and fortunately there is no shortage of great customer gift ideas that can spark and foster important relationships. For instance, a great time to engage with clients through gifting might be during their initial onboarding, when you can send them a thoughtful gift like a delightful bottle of wine or drink set so that they can join you in a toast to a positive new relationship. Client gifting use cases span across engaging with long time clients to earn their continued trust, discussing renewals, or getting in front of a customer who has ‘gone dark’. As the business world has gone increasingly online amid pandemics and an increasingly digital world of commerce, gifts have become one of the ways businesses have been able to retain an important human touch in their relationships. Client appreciation gifts during covid have been a great way to keep up important relationships with clients, even as face-to-face meetings halted.
Client Appreciation Gift Ideas
Client appreciation is always important, and client appreciation gifts are a great way to express that appreciation. There’s never a bad time to reach out to customers or clients with a thoughtful gift, but some instances can be particularly effective. For example, sending a client a gift during onboarding, is a great way to spark positive ongoing relationships. Another great time for sending customers gifts might be when they’ve reached a milestone, such as a certain amount of time doing business with you, having purchased a certain amount of items, or having used a service a certain amount of times. Other use cases that can help garner engagement and stoke positive client relationships include sending thoughtful gifts to clients who have been unresponsive, or clients who have an issue with service.
Gifting can be a great way to send a clear message that you want to ensure that they’re receiving the best possible service and you take any concerns seriously. After researching typical gifting and best practices in your industry, you can utilize a gifting platform like Postal to tailor the best gifts for customers, with a balance of industry appropriate gifting and unique ideas that will be sure to leave a lasting impression. For instance, real estate client appreciation gifts might include a fine bottle of wine and locally made cheeses, while more industry appropriate customer appreciation ideas for banks might include items like wireless chargers or high end headphones. Other client appreciation gift ideas might include things like a comforting set of teas to sample, a charcuterie set or high end branded apparel.
Customer Incentives Ideas
Incentivizing customers is an important part of engaging with customers in meaningful ways for many businesses. Implementing a customer appreciation sale or a customer appreciation giveaway is a great way to offer added value to customer engagement. Another great way to engage with customers—especially for reciprocal value like feedback—is through gifting. Whether through higher end tokens, such as quality bottles of wine, food and drink sets, or high end electronics, or with inexpensive client appreciation gifts like snacks, gifting is an excellent way to reach out to customers, offer something in exchange and encourage open communication about things like customer experience.
For instance, when it comes time to discuss renewing service for another year, sending a thoughtful gift can be a great way to start off the discussion. Or, when it comes time to either create or get together a customer advisory board, gifting can be a great way to tie things together and incentivise customers to participate. Customer advisory boards can be one of the most powerful tools for streamlining and optimizing customer experiences, and starting things off with a thoughtful gift can be an excellent way to offer reciprocal value for their much-needed engagement and participation. With a recent Hubspot Research Trust Study showing that 55% of respondents said they didn’t trust companies they buy from as much as they used to, it’s important to open frank lines of communication with customers, and one of the simplest ways to do just that is by starting off conversations with a thoughtful token of goodwill and reciprocal value.
Client Appreciation Month
Many businesses wouldn’t be where they are today without their clients. It’s important to set time aside to express appreciation for clients who make an organization successful. Many companies celebrate a client appreciation day, which is typically set on April 18th, or the third Friday in May, but setting aside an entire month to celebrate client appreciation is a great way to take that gesture further. Customer appreciation day 2022 was celebrated by many organizations looking to take time to show how much they appreciate the customers who made them what they are.
One particularly meaningful customer appreciation day quote is often attributed as a Tibetan proverb; “When he took time to help the man up the mountain, lo, he scaled it himself.” It’s an eloquent way to describe the way that helping others can often be a mutually beneficial action, as is the case in the best customer and client relationships in a business. Whether you’re looking to set aside a customer appreciation month, day, or week, there are no shortage of ways to say “thank you.” Aside from looking into customer appreciation day decoration ideas or customer appreciation week ideas, a great way to celebrate customers during your customer appreciation day, month, or customer appreciation week 2022 is through thoughtful gifting efforts. There’s no bad time to reach out to customers with gifts, but during time set aside specifically for customer appreciation is a great time.
Customer Appreciation Events Ideas
One of the best ways to engage with customers, whether for an appreciation event, engaging with a customer advisory board, or any other form of outreach, is through holding events designed to engage with customers. As many businesses have shifted towards online methods of communication including virtual meeting, amid both the covid pandemic and a workplace that is simply becoming more and more online, virtual events have become a common way to engage with customers and team members alike.
When it comes to finding the best customer appreciation events ideas, gifting can become an integral part of your strategy. Customer appreciation gifts are a great way to tie together customer appreciation events, especially if they’re being held virtually. By finding applicable appropriate and related customer appreciation gifts in bulk, you can set up a virtual event that, alongside a gift, is designed to create an immersive community experience. For instance, you can hold a wine and cheese tasting event, all virtually and gather your customer advisory board to discuss customer or user experience, delight attendees, and gain valuable insights. To expand your brand presence you can even include bulk gifts with logos which show off your branding and delight attendees.
Virtual Customer Appreciation Ideas
As business has become increasingly virtual, organizations that overcome initial hurdles can form robust outreaches strategies through hosting virtual events and offering egifts. These types of outreach can keep a needed human touch in business and help to bring remote customer groups together. Initially, it may have seemed like an uphill struggle finding ways to implement successful customer appreciation ideas during covid, but virtual events and gifting have become one of the many ways organizations have overcome these struggles.
Virtual customer appreciation ideas that can take an organization’s outreach to the next level range from simple egifts to virtually hosted events alongside elaborate gifts designed to tie events together and delight recipients and attendees. Gifts for clients during covid have been a way many organizations have been able to retain a human touch in their business and help recipients feel less isolated and more seen and appreciated. Customer gifts have always been important, and now they offer organizations a simple way to bridge gaps left by virtual meetings. Amid an increasingly virtual world, customer retention is as important as ever, if not more so.
If you’ve been wondering how you can take your organization’s gifting strategy to the next level and integrate streamlined offline marketing into your customer retention strategy, don’t hesitate to reach out and request a trial or get started with Postal’s Offline Marketing Automation platform, where you’ll have easy online access to a vast marketplace of gifts and offerings that can take your offline customer outreach to the next level.